Syllabus
First Year
Term I
Managerial Economics
Business Communication -I
Statistics for Managers
Financial Accounting for Managers
Organizational Behavior - I
IT For Managers
Marketing Management - I
Term II
Macro Economics & Business Policy
Business Communication -II
Management Accounting
Organizational Behavior- II
Marketing Management - II
Decision Management Science
MIS
Term III
Contemporary Business Environment
Human Resource Management
Financial Management
Business & Market Research Methods
Legal Aspects of Business
Corporate Strategy-I
Operations Management
Change Mangement & Leadership
Summer Training Project
Second Year
The Programme offers the student a Major in the area of Marketing, along with a Minor in any one other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.
There are two compulsory courses in each term. The student selects a total of twelve elective courses, eight from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.
Term IV (Electives - Any 3)
Corporate Strategy-II
Entrepreneurship & Management of MSME's
Consumer Behavior
Advanced Marketing Research (Elective)
Product & Brand Management (Elective)
B2B Marketing (Elective)
Rural Marketing (Elective)
Minor I (One)
Term V (Electives - Any 3)
Business Ethics & Corporate Governance
Integrated Marketing Communication (Elective)
Sales & Distribution Management (Elective)
Service Management (Elective)
International Marketing (Elective)
Minor I (One)
Term VI (Electives - Any 2)
Retail Management (Elective)
Customer Relationship Management (Elective)
Winter Project (200marks)
Minor (Two)