Syllabus
Communication Theory and Research (100 Marks)
Marketing (100 Marks)
Advertising: Principles, Concepts and Management (100 Marks)
Advertising: Creativity and Campaign Planning (100 Marks)
Public Relations: Principles, Tools and Method (100 Marks)
Corporate Communication (100 Marks)
Oral and Visual communication (100 Marks)
Production Techniques and Methods (100 Marks)
Media Planning (100 Marks)
Advertising, PR and Marketing Research Methods (100 Marks)