Syllabus
First Year
Semester I
Financial Accounting
Business Law
Cost Management & Management Control
Organisational Behaviour
Principles of Management
Quantitative Methods in Management
Semester II
Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management
Second Year
Semester III
Introduction to Computers
Effective Communication
Human Resources Management
Business Environment
Taxation
Semester IV
Advertising & Sales Promotion Management
Consumer / Industrial Buyer Behaviour
Marketing Research
Retail Management
Social Marketing
Sales Management
Third Year
Semester V
International Marketing
Marketing Strategy
Product Management / Industrial Marketing
Distribution Management & Marketing Finance
Special studies in Marketing ( Projects )
Semester VI
Entrepreneurship Management
Management of Environment & Productivity
Project Management
Strategic Management
Business Ethics