• MBA Master in Marketing Management (Part Time)

  • Jamnalal Bajaj Institute of Management Studies offers MBA Master in Marketing Management which is a three years part time post graduate course approved by AICTE. The course is spread over six semesters and it develops management perspectives among candidates.
    Fees :
  • Syllabus

    First Year
    Semester I
    Financial Accounting
    Business Law
    Cost Management & Management Control
    Organisational Behaviour
    Principles of Management
    Quantitative Methods in Management
    Semester II
    Personnel Law & Management
    Managerial Economics
    Production Management
    Marketing Management
    Research Methodology
    Financial Management
    Second Year
    Semester III
    Introduction to Computers
    Effective Communication
    Human Resources Management
    Business Environment
    Semester IV
    Advertising & Sales Promotion Management
    Consumer / Industrial Buyer Behaviour
    Marketing Research
    Retail Management
    Social Marketing
    Sales Management
    Third Year
    Semester V
    International Marketing
    Marketing Strategy
    Product Management / Industrial Marketing
    Distribution Management & Marketing Finance
    Special studies in Marketing ( Projects )
    Semester VI
    Entrepreneurship Management
    Management of Environment & Productivity
    Project Management
    Strategic Management
    Business Ethics
  • Eligibility

    Candidates eligible for this course must have completed graduation degree from a recognized university.

  • About Jamnalal Bajaj Institute of Management Studies (JBIMS)
    Jamnalal Bajaj Institute of Management Studies (JBIMS) was established in the year 1965 is located in the heart of the commercial hub of Mumbai and is affiliated by the University of Mumbai, is one of the top MBA college in India offering mas..