• BMM

  • The institute offers Bachelor of Mass Media, which is three years full time undergraduate course for students who wants to pursue career in media. This course was started in the year 2000-2001 by University of Mumbai and comprises of total six semesters. The department aims to offer students a strong base in developing good communication skills.
    Fees :

  • Syllabus

    FY - BMM
     
    Semester I
     
    Effective Communication Skills-I
    Fundamentals Of Mass Communication
    Introduction To Computers
    Introduction To Economics
    Introduction To Sociology
    Landmark Events In 20th Century
     
    Semester II
     
    Effective Communication Skills -Ii
    Introduction To Literature
    Introduction To Psychology
    Political Concepts & Indian Political System
    Principles Of Management And Marketing
    Translation Skills
     
    SY - BMM
     
    Semester III
     
    Advanced Computers
    Introduction To Creative Writing
    Introduction To Culture Studies
    Introduction To Media Studies
    Introduction To Public Relations
    Understanding Cinema
     
    Semester IV
     
    Introduction To Advertising
    Introduction To Journalism
    Mass Media Research
    Organizational Behaviour
    Print, Production And Photography
    Radio And Television
     
    TY - BMM
     
    Semester V
     
    Advertising Design (Project Paper)
    Advertising In Contemporary Society
    Brand Building
    Consumer Behaviour
    Copy Writing
    Editing
    Features And Opinion
    India Regional Journalism
    Journalism And Public Opinion
    Media Planning And Buying
    Newspaper And Magazine Making (Project Paper)
    Reporting
     
    Semester VI
     
    Advertising And Marketing Research
    Agency Management
    Broadcast Journalism
    Contemporary Issues
    Debt Markets
    Financial Management For Marketing And Advertising
    Interest And Issues In Global Media
    Journalism
    Legal Environment And Advertising Ethics
    News Media Management
    Principles And Practice Of Direct Marketing

  • Eligibility

    Candidates eligible for this course must have HSC passed certificate from recognized institute.

  • About KJ Somaiya College of Arts and Commerce Mumbai

    Nowadays, where technical and management courses are making buzz, at the same time BA and B.COM are the programs that still remain the de facto options for many students. These are the courses that many students go for after their 10+2 pass out..


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