Syllabus
F.Y.BMS
Semester I
Effective Communication-I (English , Hindi , Marathi)
Fundamentals of Mass Media Communication
Introduction of Computers
Land marks in 20th Century History of World, India & Maharashtra
Introduction to Sociology
Economics
Semester II
Effective Communication (English , Hindi , Marathi)
Political Concepts & System
Principles of Marketing & Management
Introduction to Psychology
Introduction to English Literature
Translation Skills
S.Y.BMS
Semester III
Introduction to Creative Writing
Introduction to Media Studies
Introduction to Cultural Studies
Introduction to Public Relations
Introduction to Understanding Cinema
Introduction to Advance Computers
Semester IV
Mass Media Research
Organization Behaviour
Radio and Television
Print Production & Photography
Introduction to Advertising
Introduction to Journalism
T.Y.BMS
Semester V
JOURNALISM
Reporting
Editing
Feature and Opinion
Journalism & Public Opinion
Indian Regional Journalism
News paper & Magazine Making
ADEVRTISING
Advertising in Contemporary Society
Copy Writing
Advertising Design
Consumer Behavior
Media Planning & Buying
Brand Building
Semester VI
JOURNALISM
Press Laws & Ethics
Broadcast Journalism
Niche and Business Journalism
Internet Issues in Global Media
News Media Management
Contemporary Issue
ADEVRTISING
Advertising & Marketing Research
Legal Environment & Advertising Ethics
Financial Management for Marketing & Advertising
Agency Management
Principles & Practice of Direct Marketing
Contemporary Issues