Syllabus
A Core Concept
Introduction to Marketing Principles & Concepts
Understanding the Advertising Industry
Consumer behavior
Management skills
Market Research
The Brand -product & corporate branding
Direct Marketing
Creative Development Process
Advertising Development & Strategy
Integrated Marketing Communication
B Core SKills
Public Relations, Client Servicing & Relationship Management
Copywriting
Ad Film making
Computer and creative designing skills
Visual Communication Production
Media Planning & Media Marketing
Account Planning
Retail Communication
Media Law
Preparing Portfolio & Interview Techniques
Digital Marketing Communication
Face of Social Advertising & Corporate Social Responsibility
C Value Added Skills
Presentation Skills for Advertising Professionals
Inter Personal Relationship and Managerial skills
Live Client Project
Social Outreach 3 day trip to Talasari equivalent to
Choice of any one Electives Music or Theatre or Creative Writing
D: Industry Internship