• PGDM in Advertising & Marketing Communications

  • Xavier Institute of Communications offers Post Graduate Diploma in Advertising & Marketing Communications, which is a two years full time course approved by AICTE. The course comprises of 28 modules and the department arranges seminars and workshops for students. 75% attendance is compulsory in each module and the total fees for this said course is Rs. 1,85,085.

    Fees : Rs. 1,85,085

  • Syllabus

    A Core Concept
     
    Introduction to Marketing Principles & Concepts
    Understanding the Advertising Industry
    Consumer behavior
    Management skills
    Market Research
    The Brand -product & corporate branding
    Direct Marketing
    Creative Development Process
    Advertising Development & Strategy
    Integrated Marketing Communication
     
    B Core SKills
     
    Public Relations, Client Servicing & Relationship Management
    Copywriting
    Ad Film making
    Computer and creative designing skills
    Visual Communication Production
    Media Planning & Media Marketing
    Account Planning
    Retail Communication
    Media Law
    Preparing Portfolio & Interview Techniques
    Digital Marketing Communication
    Face of Social Advertising & Corporate Social Responsibility
     
    C Value Added Skills
     
    Presentation Skills for Advertising Professionals
    Inter Personal Relationship and Managerial skills
    Live Client Project
    Social Outreach 3 day trip to Talasari equivalent to
    Choice of any one Electives Music or Theatre or Creative Writing
     
    D: Industry Internship

  • Eligibility

    Anyone who is a graduate in Arts, Science, Mass Media, Commerce are eiligible for this course. There is an online entrance test followed by an individual interview.
  • About Xavier Institute of Communication Mumbai

    Effective communication plays a vital role in the development of individuals and organizations. It is the only key to victory in today’s corporate world. Keeping this thing in mind, a wide range of communication institutes has been develo..


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