Syllabus
A Core Skills for P. R.
P.R. Concepts, Structures & Practice
The P.R. Campaign / Strategic P.R.
Effective Writing for P. R.
P.R. & Media Relations
Client servicing
Corporate Communication Concepts
Corporate Communication Practice
News Reporting
Research and Research Writing
Measurement of P.R. Objectives/Campaigns
B Foundation based Skills for P. R.
The Making of a P.R. professional
Management Studies
The Mass Media Industry
Effective Business Communication
Integrated Communication
Corporate Branding
P.R. Industry Practice and Application
Event Management
Event Planning and Execution in P.R.
Computer Skills for Media and Communication
New Media
P.R. Case Studies: Research, Analysis and Solutions
Crisis Communication
C Value added Skills for P. R.
Relationship Management
P.R. Law & Media
Audio Visual Communication Production
Public Speaking & Presentation Skills for P.R. Professionals
Professional Etiquette & Standards for P.R. Professionals
D: Industry Internship