Eligibility:- A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. Syllabus:- First Year: First Semester (Six Papers) 1.1 Effective Communication Skills – I 1.2 Fundamentals of Mass Communication 1.3 Introduction to Computers 1.4 Landmarks to 20th Century World History 1.5 Introduction to Sociology 1.6 Economics First Years: Second Semester (Six Papers) 2.1 Effective Communication Skills – II 2.2 Political Concepts and Indian Political Systems 2.3 Principles of Marketing 2.4 Introduction to Psychology 2.5 Principles of Management 2.6 Introduction to Literature in English Second Year: Third Semester (Six Papers) 3.1 Introduction to Advertising 3.2 Introduction to Journalism 3.3 Introduction to Public Relations 3.4 Introduction to Media Studies 3.5 Introduction to Culture Studies 3.6 Introduction to Creative Writing Second Year: Fourth Semester (Six Papers) 4.1 Mass Media Research 4.2 Organisational Behaviour 4.3 Understanding Cinema 4.4 Radio and Television 4.5 Advance Computers 4.6 Print Production and Photography Advertising Third Year: Fifth Semester (Six Papers) 5.1 Advertising in Contemporary Society 5.2 Copywriting 5.3 Advertising Design 5.4 Consumer Behaviour 5.5 Media Planning and Buying 5.6 Brand Building Third Year: Sixth Semester (Six Papers) 6.1 Advertising and Marketing Research 6.2 Legal Environment and Advertising Ethics 6.3 Financial Management for Marketing and Advertising 6.4 Agency Management 6.5 The Principal and Practice of Direct Marketing 6.6 Contemporary Issues JOURNALISM Third Year: Fifth Semester (Six Papers) 5.1 Reporting 5.2 Editing 5.3 Feature and Opinion 5.4 Journalism and Public Opinion 5.5 Indian Regional Journalism 5.6 Niche and Magazine Journalism – I Third Year: Sixth Semester (Six Papers) 6.1 Press Laws and Ethics 6.2 Broadcast Journalism 6.3 Niche Journalism – II 6.4 Internet and Issue in the Global Media 6.5 News Media Management 6.6 Contemporary Issues
